Beer should not be a political statement.

In fact, beer should be the antidote to politics.

Unfortunately, Anheuser-Busch recently waded into the dark depths of social activism by creating a beer can bearing the image of a transgender person to celebrate Her (His?) 365 Days of Womanhood.

They defended their decision on the basis of promoting their beer to a “diverse” population.

Do they KNOW who drinks Bud Light?

Kid Rock drinks Bud Light.

Or should I say, Kid Rock USED to drink Bud Light.

Following the Great Beer Can Experiment, Kid Rock posted a video of himself using Bud Light cases for target practice.

He also banned it from his popular Nashville hontytonk.

It appears more beer drinkers “identify” with Kid Rick than with transgender Dylan Mulvaney. Since the polarizing beer can was issued, Anheuser-Busch profits have plummeted $5 billion.

Go woke and go broke.

I may not agree with someone’s views, but I do believe that as long as it doesn’t hurt or endanger someone else, individuals can live as they choose. One’s lifestyle is their personal private business.

However promoting someone’s personal private business may not equate to good financial business.

Because I can take MY business elsewhere.

Which is what beer consumers are doing.

I read a comment on social media pondering if this decision has curtailed more beer consumption than AA.

Anheuser-Busch forgot that the customer is always right. Instead of marketing a beer to the masses, they chose instead to pour an alternative lifestyle down its mainstream patrons’ beer-drinking throats.

So to the genius Bud Light marketing team…Here’s a little Iowa Roadie advice.

The next time you want to mix alcohol & social advocacy…I suggest you do so with a chocolate martini.

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